What is Social Media Marketing?

SMM is a subset of digital marketing that centers on leveraging social media platforms to connect with a target audience and achieve marketing goals. Businesses and individuals use SMM to create and share content, engage with followers, and run paid advertising campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Social media marketing can enhance brand awareness, foster customer relationships, drive website traffic, and boost conversions. It's a dynamic field that requires a deep understanding of each platform's unique dynamics and audience preferences.