"From Hype to Icon: The Rise of the Supreme Hoodie"
Founded in 1994 by James Jebbia, Supreme began as a skate shop on Lafayette Street in New York City. At its core, the brand was a reflection of the city’s raw street culture, blending skateboarding, punk rock, and hip-hop influences. Hoodies quickly became a staple for skaters due to their comfort, ease of movement, and practicality. Supreme understood this and began producing hoodies that perfectly suited this active, street-savvy audience.