Generative AI has become a fast-growing tool for campaign creation in advertising. Many tech companies, like Meta, Pinterest, and Google Ads, are introducing AI features to help advertisers automate ads. From catchy logos to compelling visuals, it has transformed digital marketing for business owners. But how so? This article explores the impact of generative AI on advertising and how it works.
What is generative AI?
Generative AI or generative artificial intelligence, refers to AI technology that creates images, texts, audio, and other data for ads. It uses generative models to produce new, engaging content by inputting prompts. It generates this content by learning from large data sets, unlike other AI models, which function on pre-programmed patterns. Now, you can input a prompt in plain language for an AI to produce content.
What is the impact of generative AI on advertising?
The following are the benefits of generative AI in advertising:
1. Creative advertising
Generative AI is effective in producing high-quality, creative ads that are fun, catchy, and engaging. With compelling headlines, visuals, keywords and descriptions, advertisers can deliver remarkable marketing and shopping experiences for their customers. Many apps like Google now offer virtual-reality ads such as 3D shoe spins and virtual try-ons to help customers with purchase decisions.
2. Personalised experience
A great benefit of AI is that it enhances a personalised experience for consumers. It analyses consumer data and demographics, ensuring that ads deliver to the target audience. It also ensures that the content on each ad is tailored to the needs of the intended audience. This produces more relevant advertising for business owners and customers.
Speed and efficiency
With Gen AI, advertisers can produce more complex and vast amounts of campaigns quicker and efficiently. This means that businesses spend less time creating ads and can focus more on other aspects such as manufacturing,