Procurement goals must align with business priorities. The alignment of procurement strategy through the Supplier Relationship Management (SRM) process ensures that sourcing decisions support wider business outcomes. SRM bridges the gap between operational buying and strategic value creation. It enables supplier collaboration on innovation, cost, sustainability, and time-to-market. Procurement becomes a value generator, not just a cost center. Through regular reviews, feedback loops, and shared metrics, SRM ensures that suppliers evolve with the company’s strategic direction. This alignment transforms procurement into a proactive, agile function that delivers business growth.